The people of this town are going to put their chronotypes into a database and experiment with a change in how the town operates.
The article says:
“In a hypothetical future world where Bad Kissingen succeeds in letting all of its citizens and visitors live out their chronotypes, the societal benefits would be huge. The town as a whole would be more creative, happier, and more alert. Social interaction would improve, as would the population’s ability to problem-solve.”